The unveiling ceremony for the school-enterprise cooperation between Anhui Weiguang Textile Co., Ltd., Tongcheng Normal School, and a certain media company in the city was successfully held!

In order to deepen the integration of industry and education, promote collaborative talent cultivation between schools and enterprises, and drive the high-quality development of the local e-commerce live streaming industry, a grand unveiling ceremony for the school-enterprise cooperation training base between Anhui Weiguang Textile Co., Ltd., Tongcheng Teachers College, and a media company in Tongcheng City was held recently.

Jin Hui, Deputy Director of the Tongcheng Municipal Bureau of Commerce, Qiu Feng, Chief of the E-commerce Section of the Tongcheng Municipal Bureau of Commerce, Xu Wei, Director of the Business and E-commerce Department of Tongcheng Teachers College, representatives from 14 enterprises, as well as students and counselors from the 24th-grade Network Marketing and Live E-commerce major, and professional teachers, jointly participated in this event.

At the ceremony, Xu Wei, the Director of the Department of Commerce, Trade, and Electronic Information, delivered a speech on behalf of the school. He pointed out that the cooperation between schools and enterprises in the field of live streaming e-commerce is an important measure to conform to the development trend of the digital economy and enhance the quality of vocational education. It is also a key path to bridge the gap between talent cultivation and industrial needs, and to assist in improving the quality and efficiency of the local e-commerce industry. Through the joint construction of training bases, collaborative research on teaching content, and joint cultivation of professional talents, students can hone their skills and enhance their abilities in real-life scenarios, achieving precise alignment between school education and enterprise employment. This has significant practical significance and necessity. At the same time, he announced the official launch of the practical training program for e-commerce live streaming cooperation between schools and enterprises. He emphasized that this practical training, which lasts for one week, is an important practical link for students to step out of the classroom, enter enterprises, and face the market directly. All participating students should cherish the opportunity, maintain a correct attitude, strictly abide by training discipline, learn humbly from enterprise mentors, actively participate in the entire process of live streaming product selection, script planning, camera expression, operation and promotion, and transform professional knowledge into practical abilities. They should strictly adhere to industry norms, establish a correct concept of live streaming, and demonstrate the good spirit of Tongcheng Teachers College students. The team leaders and counselors should carefully organize management and service guarantees to ensure the training is safe, orderly, and effective, truly achieving the goal of promoting learning, enhancing abilities, and advancing careers through training.

The representative of Anhui Weiguang Textile Co., Ltd. also delivered a speech at the ceremony, and the text of the speech is as follows:
Today, I am deeply honored to be invited to attend the opening ceremony of the live streaming e-commerce class jointly held with Tongcheng Teachers College.
Our Anhui Weiguang Textile Co., Ltd. has been deeply engaged in the production of bedding for student dormitories for over 20 years, mainly operating through offline order models.
In the past two years, we have been experimenting with online operations in the apparel sector. We are in need of practical talents who truly understand operations, can drive conversions, and are capable of implementing strategies.
Live streaming e-commerce is not simply about showcasing in front of the camera; it involves a comprehensive ability to leverage traffic logic, user thinking, and professional services.
Each township in Tongcheng is a town with a cluster of characteristic enterprises, and there is a scarcity of e-commerce talents.
I hope that students will cherish this opportunity for school-enterprise cooperation, study hard, practice boldly, and turn classroom knowledge into practical abilities.
I also look forward to working alongside outstanding classmates to make Tongcheng's e-commerce more vibrant and heartwarming.

Anhui Weiguang Textile Co., Ltd. highly recognizes the school-enterprise cooperation model and looks forward to strengthening exchanges and collaboration with colleges and enterprises through this cooperation, jointly expanding new formats of e-commerce live streaming, and empowering local product brand promotion and market expansion. Witnessed by all guests and teachers and students, the unveiling ceremony of school-enterprise cooperation was successfully completed. This unveiling marks a solid step for the Network Marketing and Live Streaming E-commerce Major at Tongcheng Teachers College on the path of school-local collaboration and industry-education integration, and also injects fresh talent vitality into the e-commerce live streaming industry in Tongcheng City. Moving forward, both the school and the enterprise will take the unveiling as a starting point to deepen pragmatic cooperation, optimize talent training programs, build practical training platforms, focus on cultivating high-quality e-commerce live streaming professionals, and contribute to the development of the digital economy and the revitalization of rural industries in Tongcheng City.